NETWORK MARKETING FACTS

You want people to buy your products? Sell the benefits! This is the key to successful marketing. If you master this concept you can grow your network marketing business easily.

If you want them to buy the project – focus on selling the benefits! As simple as this seems, many people fail to make money online just because they fail to follow this simple yet powerful rule.

Before a customer pulls out their wallet or their credit card – the main question they need answered is: “What’s in this product for me – does it solve my problem, and does it give me the benefits I want?” Indeed, for a product that clearly spells out the benefits, the customer is happy to happy good money for it.

For example, imagine that someone is losing sleep and in deep despair because of a huge amount of debt and is facing bankruptcy and / or foreclosure of their home. If they go online looking for tips on how they can pull themselves out of that mess and saw a 15 page e-book that list many benefits to the person, showing them that that e-book can show them step-by-step how to get out of debt, avoid filing for bankruptcy and getting their home foreclosed on. This person will happily take out their credit card and buy the e-book online, even if its 2 am in the morning – and even if the 15 page report is being sold for $97!

Never underestimate the power of words! “Power-packed” words describing the benefits of a product or a service are what activate the emotions and motivate the customer to spend his or her money, time, or energy in getting the product or service. People make the decision to buy because of positive emotions that are associated with the benefits.

If you are not appealing to these emotions in your marketing message, your efforts are futile and you will not succeed in your business.

In network marketing, you may say that your product is the greatest, the newest or the biggest. But costumers do not care about all that – they need to be told what benefits the product will give them! Many network marketing internet business owners also make the mistake of assuming that potential customers only need to know about the product features.  Focus on “touching” on their emotions, their needs and wants – and tell them what the product will do for them.

Any product or service normally has four principal aspects, namely: features (what does the product have?), advantages (what do the product’s features do?), benefits (what do the product features mean to the buyer?) and motives (what customer’s emotions will the features of the product satisfy?). By simply addressing all these issues and paying particular attention to the product’s advantages, benefits and motives – you can easily sell your products and grow your business.

In addition to the core marketing message for your product, you also need to add some “bonuses” that enhance the attractiveness of your product. For example, offer a 60 or 90 day money back guarantee. Backing your product like this will tell the potential customer that the product will most likely give the customer some benefits – otherwise you wouldn’t be giving a guarantee.

When selling your product, do what is called “sweetening the offer”. Make offers which potential customers can’t refuse. For example, if you are selling a report on how to meet the right man or woman in online dating, offer a smaller but equally valuable report for free on how to keep the romance “alive” in relationships. If you are selling a product, for example a cream to help women get rid of cellulite, also give them a free report on the top 5 foods to eat that helps weight loss.

You need special techniques to market to your warm market. Rejection and objection is common, and this can make even the most determined network marketer want to give up. But there is hope! Read on to know more!

A fundamental requirement for network marketing success and growing your business is selling. Without the necessary skills and techniques on the subject of selling – your business will not succeed! Selling is considered to be “not easy” – but this is because many people do not know how to effectively sell the product which they are endorsing.

Selling generally involves promoting your product to a cold market or a warm market. Cold market refers to a sales person’s prospective clients with whom he hasn’t had prior contact. So, what is a warm market?

A warm market refers to those people you already know – family, friends, existing customers – and even referrals. A warm market can also be considered to include pre-qualified and targeted prospects. One would think that selling to a warm market is easy, but not so!

When marketing to your warm market, you can tell your prospects that you can show them how to get out debt, lose weight, have a cheap holiday, meet their perfect soul mate or save money – if they can give you thirty minutes of their time to read or listen to your marketing message. While this highlights the benefits to the prospects, the response may be lukewarm, and your warm market might throw objections.

The problem with warm market marketing is that it can be very discouraging because there are only so many times you can try to promote your product to your warm market. For example, your family and friends can soon get to a point where they don’t want to hear from you yet again about your latest products or sure-fire way to make 6 figures from home on the internet.

The truth is, to build your business and market successfully and effortlessly, you need to learn how to prospect like a professional so that you can find targeted potential customers who already have an interest in your product. This will make your efforts in selling to these people easier!

Network marketing can be associated with a great degree of rejection, and this can easily make you want to quit working on your business. So, you need to be able to handle any objections and continue with your marketing message so that you can close more sales. It all comes down to being able to effectively convey your marketing message for your product.

Learning how to write an ad copy that gets a splendid response can also help you to grow your business. You can also make use of the internet to generate your own leads. You need to learn how to create a presentation for any opportunity, product or service that you would like to market.

The warm market technique is mainly successfully used by highly experienced network marketers. The sad truth is that selling to a warm market is a technique that most inexperienced network marketers fail in, leaving them with the impression that multi level marketing is difficult and that selling to a warm market is difficult.

Today, besides trying to sell to warm market, there are other proven methods of selling that are powerful and have no rejection issues linked with them. This includes using the internet, using some leads programs, audio and video tapes and a wide range of other tools available that are affordable and can be used by anyone.

The truth is, new people in network marketing can actually learn their marketing skills to sell to a warm market by selling to a cold market several times, as this helps them to hone in their marketing message and know how to push with the message when promoting a product.

All that one needs to do, is to improve their warm marketing technique and learn how to handle objections. Learning how to do this is a separate topic for another article. In addition to or besides warm marketing, you can use other techniques presented in this article.

A customer or buyer happily pays for something that can do two things: provide some benefit or solve a certain problem for the customer. Knowing the benefits that your product offers and the problems it solves is the most important thing in marketing a product.

There is a three-step approach to this.

Step one, know the product or service that you are selling. What are the features of the product or service? How does the product work? How is it made? What are its key “top-selling” attributes of the product? How does the product compare to other similar and competing products in the market? To really know this, you need to use the product and test it yourself!

Step two, what benefits does the product offers? What problems can this product solve or eliminate? How effective is this product in delivering on what the makers of the product say the product can do? Are the product’s supposed benefits realistic?

Step three, what is the specific segment of the market that you need to target. By knowing the specific features of the product and benefits that the product offers, you can pin-point the exact demographic or market segment that you need to focus on. Once you know the specific market segment that you need to market to, you can establish the marketing tactics that actually work when promoting the product to these potential customers.

To sell the product easily, you have to use a marketing message that actually appeals to your target market. Are you selling to the young or the aged? Are you selling to students, working people or retired people? Are you selling to single parents, married people or housewives? Are you selling to business owners or to households?
Once you know this – you need to know how to use an appropriate marketing message. What are the key issues for these people? What are the main “emotional hot buttons” for these people? What are their main problems? What are they looking for? What benefits do they need in a product?

Now, this might sound difficult and too involving, but doing this is well worth the effort. Once you have this sorted, and you focus on promoting the right product with the right benefits to the right customers – you will find making sales very easy!
In network marketing, many people waste their time, effort and money trying to sell the wrong product or even a poor quality product to the wrong people. As a result, many people fail to make money in the business.

Just by addressing all the questions presented above in your quest to understand the products, the benefits and the customers, you can easily succeed in making money online! Take the guesswork out of your business by refining your marketing strategy, through using the steps presented above.

Following the steps listed above and addressing all the questions presented is what separates the winners from the losers in network marketing.

Before you sign up to promote a product, or before you invest a lot of time and money into endorsing a product, you need to know if there is a market for the products. There are many ways you can use to check if there is a market demand for you product, and you just need to choose one that fits your budget and available time. Read on to know more! Success in network marketing revolves around promoting a product that has high demand now and potentially in the future.

“Does everyone really have a need for your product?” This is the question that you need to answer, ideally before you even sign up to a business opportunity to promote the product. Even if you have already signed up to a network marketing internet business opportunity, before you invest your time and money in promoting the product, you need to establish if there is actually a demand for your product out there.

Why is it important to establish if people have a need for your product? Firstly, it’s easy to sell a product that has high demand. People simply buy what they need – if the product gives them some benefit or solves some problem for them, they will buy it. Secondly, the market for the product is large if many people need the product – making it easy for you to make sales, even when competing with other people who also promote the product.

So, how can you assess if the there is a need for your product? There are many network marketing advertising options and the one you choose to work with really depends on what you like as well as your time and money constraints. It is also highly recommended to use at least two main ways of assessing the demand for your product.

Word of mouth is one easy and inexpensive way to check if there is demand for your products. Tell your co-workers, friends and family members about your product and point them to your website or the product’s website. The truth is, everyone can do with a little bit of extra cash and as a result, many people are always looking for opportunities to earn money online.

Home parties are a very popular and effective for promoting your network marketing opportunity and products. All you need to do is to arrange for a nice home party with nice food and invite your co-workers and friends. Many people think that they can’t hold a home party because they don’t know many people. Think about people you work with, people you meet at your local gym, people you go to the same church with, and your friends’ friends. Before you know, your invitation list will have many people. Have fun while promoting your product!
If you are really keen to do a thorough check on the demand for your products, you can take it a set further and use advanced exposure methods such as the internet, the telephone and webinars, among others.

On the internet, you can use many avenues to check if people really need your product. You can use a questionnaire on a simple website that you set up and ask people if they are interested in a particular product that solves some particular problem or brings them certain benefits. Ask people to tell you what they expect from this product and what they look for in a product.

Now, if you drive a good volume of traffic to this website, you will be able to establish if people like the product. You will also know what they expect – and this can tell you if the product you are promoting is good enough or not.

Web conferencing is trendy these days. A webinar is where you conduct live presentations, training or meetings via the internet. In the webinar, tell people about your product and give them your website where they can go and learn more about the product. You can ask people to tell you what they think about the product and this information will help you decide if it is worth it for you to set up a fully-fledged business around this product.

Many people might think that “cold calling” is tough – but if you are determined to build a business around your product, you can do this. Call people in your local area and tell them about your product!

It is very important to invest the necessary time and effort in assess if there is a demand for your product. If you do not do the required initial network marketing advertising to check if the product is good and if it has demand, you may waste a lot of your time and money promoting a product no one needs. The bottom line is, there must be a “hungry crowd” out there for your product!

There is more to making money online through network marketing than just the “business opportunity”. With high quality and reliable product, you have very good chances of succeeding in your network marketing business, provided you put some effort to build the business. Do your research, and look for only reputable products that will be easy to sell because of their high quality.

Although network marketing is one of the most popular and profitable ways to make money on the internet, choosing the right business opportunity and products to promote determines whether you will succeed or fail in your online business.

Many people would like to earn money on the internet for a wide range of reasons, wanting to be able to quit their nine-to-five jobs or needing to earn some extra cash to pay the bills. Now, some people start looking for ways to earn money when they have a strong element of desperation – they want to make money online fast! Although this determination is good and can help to drive you to work hard in your online business, in most cases, people end up not doing enough research to make sure that they sign up to a credible, legitimate and profitable business opportunity with high quality products.

The most important factor in succeeding in a network marketing business is choosing the right products to promote. Before you sign up to a network marketing business opportunity, ask yourself, “Do I really like this product that I will be promoting?”, “If someone was to promote this product to me, would I buy it?”, “Do I see myself promoting this product in three or five years from now?” and “Does this product has a potential to have a market demand for the three to five years?”

Think long and hard about these questions before you decide to endorse a product from a network marketing business opportunity. As you address the above questions, do a thorough research and read reviews by other people who are actually making money from promoting a product, then you are guaranteed to succeed.

The truth is, you need to be passionate about your business and the products you promote, in order to succeed. You will be working on your business in one way or another every day, probably for many years. If you are not enthusiastic about the products, how can you expect to succeed?
The problem is that today, there are many dubious and illegal “business opportunities” out there that promise to help people make money overnight, using exaggerated income claims. Unfortunately, being desperate to make money fast, many people fall into the traps of these so called “business opportunities”.

There are also some business opportunities which are simply pyramid schemes, which are simply based on the practice of getting commissions from recruiting new members. The main drawback for these opportunities is that without high quality products to endorse, your business is doomed to fail. In addition, as with all pyramid schemes, it’s only those people at the start of the scheme who profit while the rest of people who sign up for these schemes lose money.

So, what is the key to success in a network marketing internet business? Do your research! Study the company and its products before you sign up. Make sure the products that you will be endorsing are high quality.

Don’t just rely on what the company says on its website – read the information on the website, but don’t stop there. Don’t completely trust what other existing members say either, as they will be trying to recruit you even if the products are not that great. Some reviews by existing promoters of a business opportunity are reliable though. Go online and look for independent reviews about the company, the business opportunity and the products.

In any network marketing business opportunity, put the product first. If the product is high quality and has potential to continue having good demand for the next several years – you will succeed in your network marketing business!